Market Entry & Ecosystem Strategy

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Challenge:
A leading Japanese industrial conglomerate sought to explore opportunities in Singapore's agri-tech and food security ecosystem, particularly in alignment with the government’s “30 by 30” initiative—aimed at producing 30% of the country's nutritional needs locally by 2030.

As Singapore established a collaborative ecosystem involving regulators, R&D institutes, academic institutions, and private sector incentives, the client aimed to assess how it could enter this space with its existing technological strengths. The company required insights into the ecosystem structure, regulatory environment, strategic partners, and viable entry models such as partnerships, joint ventures, or greenfield investments.

Approach:
Our team led the engagement end-to-end, delivering a comprehensive understanding of the Singapore food tech and agri-innovation landscape. The work included:

• Mapping the national agri-food ecosystem, including regulatory agencies, funding bodies, and research institutions.
• Identifying strategic opportunities aligned with the client’s capabilities and ecosystem gaps.
• Evaluating various entry modes (JV, partnerships, solo) across criteria like investment needs, operational complexity, and risk.
• Scanning potential collaborators from academia, government-linked institutions, and private tech ventures.
• Providing strategic recommendations on positioning, regulatory readiness, and go-to-market options.
   

Results:
The engagement culminated in a strategic market intelligence and recommendation report that enabled the client to make an informed entry decision. It outlined key routes, risks, and opportunities based on the client’s core strengths and the ecosystem’s evolving needs.

The findings helped the client define where to play and how to win in Singapore’s emerging agri-tech sector, laying the groundwork for future moves in Southeast Asia’s broader smart agriculture and food security agenda.